Shopify
conversion
rate optimization
services

Our awards & mentions

Learn more on how we increased the conversion rate by 55%

Turum-burum — Google UX Partners

Check out our star ratings and the latest reviews

Learn more on how we increased the conversion rate by 55%

Turum-burum — Google UX Partners

Check out our star ratings and the latest reviews

Our awards & mentions

Learn more on how we increased the conversion rate by 55%

Turum-burum — Google UX Partners

Check out our star ratings and the latest reviews

Learn more on how we increased the conversion rate by 55%

Turum-burum — Google UX Partners

Check out our star ratings and the latest reviews

Increase the conversion
rate of your Shopify store

Our ecommerce experts can provide CRO services that can help make it easier for your customers to make a purchase decision. We offer UX/UI solutions that are based only on analytics and user behavior data.

Using qualitative and quantitative data along with 12 years of professional experience in CRO and UX/UI, we can identify user interface mistakes and create a plan for conversion growth of your Shopify and Shopify Plus stores.

We know the full potential of Shopify and Shopify Plus platforms and all their limits when it comes to website changes.

Increase the conversion rate of your Shopify store

Conversion rate optimization audit

The Shopify store audit is a comprehensive analysis of website usability conducted by our experts in which they pinpoint less-than-perfect areas of your site that can cause problems for users and give detailed recommendations for handling them. You will get a growth plan with 30-50 recommendations on how to get rid of the negative impact of UX design mistakes. You will also get a Data Studio dashboard so you can control the main KPIs of your website by yourself.

Shopify conversion rate optimization: Boost package

The Shopify CRO Boost package is a service that improves the UX/UI of the site gradually according to the recommendations of the CRO audit. We can create new UX/UI solutions for the pages with mistakes, conduct AB tests (if needed), control their implementation in the development phase, and measure the results after new designs are implemented.

If you have an in-house development team, we can collaborate with them to implement the new design mock-ups. If you don’t have a team, we can easily solve this with our Shopify partners.

This way, you will be able to get the maximum conversion increase by eliminating all critical interface mistakes.

Continuous Shopify conversion optimization: Subscription

After we eliminate all the interface mistakes, we can start providing Continuous improvement services. We can constantly provide support for your website by optimizing it according to your new business needs or new trends in user behavior on a subscription basis.

You can hire the services of our UX/CRO specialists by booking and prepaying at least 40 hours every month. Every month, we can check the analytics, heatmaps, feedback etc., as well as generate new hypotheses for optimization, conduct AB tests, and create new UX/UI designs for you if needed. You can pay on a time-and-material basis only for the hours that we spent on your project.

Shopify UX UI from scratch: New store design

If the site needs an extensive redesign, we can create a new Shopify UX/UI design for the whole project from scratch based on the user behavior data that we obtained from the Shopify store audit. Or we can help you launch a brand new online store to the market.

Our Works

Intertop: 55% increase in conversion

We have been working on the website design of a fashion retailer called Intertop since 2018. In the first year, we started with a UX audit and a CRO Boost phase, which led to a 55% increase in conversion.

In the second year, we started continuously improving the website which helped increase their conversion rate by 10,5%. In 2021, our CRO services helped increase their conversion by 8,7%.

Shopify UX/UI for Tilly Pig

We created a new design from scratch and helped the client to launch a brand-new product to the market — Tilly Pig piggy banks. Thanks to the UX/UI solutions, we emphasized all the product advantages and considered the target audience specifics.

Orner: The number of mobile transactions increased 1.5 times

ORNER is a manufacturer of housewares, office accessories, and goods for the home and for the soul.

We have created a user-friendly and well-structured interface which includes all the crucial information. The web store features easy navigation, clear catalog categories, a structured product page, cart page, and checkout page that help increase the KPIs of the project.

Let’s find and eliminate all the UX/UI issues in order to increase the conversion rate of your Shopify store
Leave a request and our specialist will contact you and provide you some consultation

The Shopify conversion rate optimization process

1. The CRO/UX Audit

  -  Analysis of business goals, the market, and target audience research

  -  Setting up marketing tools

  -  Analyzing data:

  • Key Google Analytics metrics
  • Hotjar data (Crazy Egg, Plerdy, etc.)
  • Analyzing data  
  • UX heuristic evaluation
  • Technical parameters evaluation
  • Content quality analysis

  -  Best practices analysis

  -  Preparing a report with 30-50 hypotheses, screenshots, and detailed recommendations

  -  Data Studio dashboard implementation.

We create dynamic dashboards and collect all the key performance indicators (KPIs) in one place so that you can see the current data and track all changes.

  -  Preparing the research results in presentation format (if needed)

The audit is the first stage in Shopify conversion rate optimization where you can decide to continue on your own with your in-house team or continue doing business with us.

2. CRO Boost phase

The main purpose of this stage is to eliminate all the interface mistakes that we found during the audit.

  • Prioritizing CRO/UX audit hypotheses.
    We use the PIE principle to prioritize the hypothesis. The acronym PIE stands for Potential - Importance - Ease.
  • Creation of the growth plan and dividing the work into sprints
    We divide all the scope of work into sprints which can take 1-2 weeks. Before the beginning of each sprint, we should reach an agreement of what will be done according to priority and how long it should take.
  • UX/UI solutions creation
  • A/B tests if needed and if there is enough traffic
  • Supervision on the implementation of UX/UI solutions
  • Measuring the results before and after the redesign
3. Continuous improvement phase

We can also work on your project on a regular basis. You can hire the services of our CRO specialists by pre-ordering 40 hours per month and to ensure the effectiveness of your online-store. The following are what we usually provide in this phase:

  • Continuous quantitative and qualitative data checks
  • Brainstorming of new business tasks from your side
  • Formation of new hypotheses and their prioritization
  • Updating the improvement plan
  • Creation of new UX/UI solutions
  • A/B testing if needed and if there is enough traffic
  • Supervision on the implementation of UX/UI solutions
  • Measuring the results before and after the redesign
  • Regular reports (on a weekly or monthly basis)

Reviews

“Diana and her team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.”

Anian Leistner
MD & Partner at Portaltech Reply

“During a year of collaboration, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, CR checkout + 128%.”

Maks Havrysh
Head of eCommerce at INTERTOP

“After redesigning the site, we managed to increase the transaction rate by 17.76%. In addition, the tracking issue has been resolved. So now, all conversions and customer behavior are much easier to track.”

Elizabeth Korostashova
CMO DENIKA.UA

“Our team is working with the Turum-Burum team to develop conversion oriented landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is based around the APAC region) and ready to discuss projects even the ones that are just in the ideas stage.

Looking forward to continuing working together.”

Frederic Chanut
Chief Innovation Officer In Marketing We Trust

“I have been cooperating with the company for over 5 years. During this time, more than one project was launched with the guys. I always seek advice and their expert opinion. They are professionals in their field. I am grateful for the new Techno Hedgehog site! It turned out really well.”

Artem Kravtsov
CTO at Techno Hedgehog

“Our team is working with the Turum-Burum team to develop conversion oriented landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is based around the APAC region) and ready to discuss projects even the ones that are just in the ideas stage.

Looking forward to continuing working together.”

Frederic Chanut
Chief Innovation Officer In Marketing We Trust

“The old Dobovo.com website is outdated both visually and functionally. A decision was made about a radical redesign: a transition to a new platform and, in parallel, a complete update of the interface. Work on the project proceeded iteratively; all deadlines were met. Site KPIs have improved significantly. We did not stop there and continued to develop the project together.

Dmitry Malakhov
CEO & Founder at Dobovo.com

“We have already been working closely for 1.5 years. We did both the design and development of the site with the guys. I liked the way they approached the client, that they delved into the business, his pains and tasks, and responded promptly to specific issues. They are always open to feedback and responsible for the performance of any work.

Roman Yovenko
Project Manager
at Dicentra.UA

“Turum-burum  made unique illustrations for the categories including a tile with an interesting shape for the main menu. We thought out all the transitions between the pages to the details. For a long time we could not decide on a new format for the presentation of our swimsuits. In this situation, they gave their expert advice on this matter. So now, they look even more realistic than before.”

Oksana Kopanitskaya
Executive Director
at Juliette Lingerie

The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-Burum is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.

Roman Tyrykin
Senior UX Designer, Snocko

Thanks to Turum-Burum’s strong interface, the website has a net promoter score of nearly 10, and around 5% of the market is already signed up. The team is very goal-oriented and involved with their work. They keep constant communication through meetings and video calls

Dmytro Skrypchenko
Project Manager, Inseanq

Turum-burum's work drove an increase in the client's conversion rate and site traffic. Proactive and detail-oriented, they took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.

Jennifer Tully
E-Commerce Manager, Sunuva

The client was pleased with the design of Turum-burum, and they confidently moved to the development stage of the landing page. Throughout the engagement, they communicated effectively and had a smooth collaboration. Their meticulous design also proved their professionalism.

Founder & Creative Director
Shopify Agency 🇬🇧
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