We are the only Ukrainian company who has ever become a
Google UX Partner
Google UX Partner
At least 3% of website visitors (60 000 people per month) have tried using the search feature on the interface. This segment of the audience was very loyal since it has resulted in a conversion rate 6 times higher than other types of users.
We have studied search queries, checked the implementation on the website, and identified several problems.
The problems we have found were the following:
We have worked out about 20 scenarios of user interaction with the search bar and prepared a new design layout to optimize the interface for conversions.
The transaction rate of users who use the website's search engine has increased by 74.64%
We started the project by optimizing the product card because it is the main decision-making point. Through the analysis, we identified a range of errors such as the following:
We changed the color of alternative options, prioritized blocks on the page, and added a fixed add-to-cart button for "Related Products."
As a result, the average order increased by 19.7%.
We began the project with the optimization of the product card since it is the major decision-making point.
During the analysis, we identified a number of mistakes with the key ones being the following:
We moved the "Buy" button to the bottom of the screen on the mobile version for conversion rate optimization.
As a result, the micro CR increased by 85%
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Turum-burum is a very cool team! Thanks to Denys Studennikov and his team for working on the project! You are the best
“Diana and her team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.”
“During a year of collaboration, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, CR checkout + 128%.”
“After redesigning the site, we managed to increase the transaction rate by 17.76%. In addition, the tracking issue has been resolved. So now, all conversions and customer behavior are much easier to track.”
“Our team is working with the Turum-Burum team to develop conversion oriented landing pages and service pages.
They are great to work with. Very flexible with our working hours (my team is based around the APAC region) and ready to discuss projects even the ones that are just in the ideas stage.
Looking forward to continuing working together.”
“I have been cooperating with the company for over 5 years. During this time, more than one project was launched with the guys. I always seek advice and their expert opinion. They are professionals in their field. I am grateful for the new Techno Hedgehog site! It turned out really well.”
“Our team is working with the Turum-Burum team to develop conversion oriented landing pages and service pages.
They are great to work with. Very flexible with our working hours (my team is based around the APAC region) and ready to discuss projects even the ones that are just in the ideas stage.
Looking forward to continuing working together.”
“The old Dobovo.com website is outdated both visually and functionally. A decision was made about a radical redesign: a transition to a new platform and, in parallel, a complete update of the interface. Work on the project proceeded iteratively; all deadlines were met. Site KPIs have improved significantly. We did not stop there and continued to develop the project together.
“We have already been working closely for 1.5 years. We did both the design and development of the site with the guys. I liked the way they approached the client, that they delved into the business, his pains and tasks, and responded promptly to specific issues. They are always open to feedback and responsible for the performance of any work.
“Turum-burum made unique illustrations for the categories including a tile with an interesting shape for the main menu. We thought out all the transitions between the pages to the details. For a long time we could not decide on a new format for the presentation of our swimsuits. In this situation, they gave their expert advice on this matter. So now, they look even more realistic than before.”
The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-Burum is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.
Thanks to Turum-Burum’s strong interface, the website has a net promoter score of nearly 10, and around 5% of the market is already signed up. The team is very goal-oriented and involved with their work. They keep constant communication through meetings and video calls
Turum-burum's work drove an increase in the client's conversion rate and site traffic. Proactive and detail-oriented, they took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.
The client was pleased with the design of Turum-burum, and they confidently moved to the development stage of the landing page. Throughout the engagement, they communicated effectively and had a smooth collaboration. Their meticulous design also proved their professionalism.
Let’s start with the most popular definition of conversion rate optimization:
Conversion optimization (CRO) is a practical approach to increasing the percentage of users who complete a desired action on a site. Such actions can be: buying a product, subscribing to a service, clicks on a link, etc.
The major flaw with this definition is the focus on the numbers and the distraction from the users behind those metrics. That’s why we are more guided by user-centric conversion optimization.
The user-centric conversion rate optimization definition is the following:
It is an approach that focuses mainly on what drives, stops, and motivates customers. In other words, the conversion rate increased because more emphasis was focused on the usability which created value for the customer.
When talking about the importance of conversion rate optimization, you should keep in mind that a website provides a bridge between consumer traffic and the product. Considering the fact that eCommerce is not a static solution but a constant dynamic process, there are at least 3 reasons why it’s important and beneficial for a business to optimize a website continuously and they are the following:
So, if you continuously optimize your website, you can count on the main benefits of conversion rate optimization which include the following:
A good conversion rate is the one that is better than your previous one. That’s why it’s crucial to compare the KPIs of your project before the conversion rate optimization process and after every iteration of UX/UI changes.
The following are the main metrics to track that are bound to help you analyze conversion rate optimization effectiveness:
Use this formula to calculate the impact of CRO on your revenue.
There are at least three cases when you should use conversion rate optimization and they are the following:
The purpose of conversion rate optimization is to increase the percentage of customers that buy a product. There are a lot of CRO approaches that you can use. However, there are some basic steps you should follow first. The following are some conversion rate optimization tips:
This is how conversion rate optimization works. In case you don’t have the skills to analyze project metrics properly, then it’s better to turn to conversion rate optimizers since they are experts in this field.
It all depends. Since not every company can afford to hire at least one in-house conversion rate optimization expert or conversion rate optimization analyst, the CRO agencies have been quite popular. A conversion rate optimization pricing depends on your project size, business niche as well as the agency and the service or pack of services you order.
The pack could include the following:
Some other packs can also include the following:
