Get the most detailed eCommerce website usability checklist

Start improving the user interface and increase your revenue with a ready-made action plan



Google UX partners in Ukraine


Turum-burum, Google UX partners in Ukraine

What is so unique about this checklist?

This checklist for an eCommerce website is based on years of UX/UI and CRO experience.
It is not a gathering of general interface recommendations. We conducted comprehensive research that took our specialists more than 200 hours.
There is no one-size-fits-all solution for all websites. A solution that, in one situation, can double the conversion rate for another project will be a failure. That’s why every recommendation in this checklist is given depending on the case of implementation.
We studied the following factors that influence the hypotheses:
business size
product features
navigation type
number of SKUs , etc
So you should just find your case and follow the detailed recommendations.
COO, Head of UX/UI
department — 8 years
UX/BA Analyst — 5 years
Senior UX Designer — 8 years
UX/BA Analyst — 2 years
UX/BA Analyst — 2 years
COO, Head of UX/UI department — 8 years
UX/BA Analyst — 5 years
Senior UX Designer — 8 years
UX/BA Analyst — 2 years
UX/BA Analyst — 2 years

What will you get as a result?

What will you get
as a result?

This is a comprehensive roadmap on what should be done to increase your conversion rate.
You will get it in Google Sheets format with
6 tabs
and more than
200 checkboxes
The checklist contains the 50 most critical interface errors that reduce the usability of every website
You get more than 200 detailed recommendations on turning your interface's flaws into growth points.
You will get visual examples of good and bad interface solutions.
50 exceptional cases for websites in more than 10 niches, such as fashion, electronics, health, food, etc. We took into account some specialties of certain countries.

As a result, you can make a copy of the file, check your interface, and easily hand over tasks to your designers and developers.

Choose the better price for you

Buy an eCommerce checklist
Get a checklist with practical recommendations for E-Shop key pages:
General points
How to design forms
Website navigation and menu
Site search and product list page
Product card
Included: 200+ critical conversion checkpoints
250+ design good and bad examples of online stores and conversion elements
Free bonus: A practical guide to increasing the income of an online store - 100 UX/UI Tips to Increase Your eCommerce Project Conversions”
Order a comprehensive UX audit
$2 900
Let our CRO/UX/UI team analyze your website for you. As a result, you will get the following:
Detailed analysis of all the pages
30-50 improvement hypotheses and recommendations for your particular website
Dynamic Looker Studio Dashboard with data and conclusions
Funnel markup with GTM
Connection and configuration of heat maps, click and scroll maps, session recording
Content quality analysis
Examples of best practice
By ordering the checklist, you will get a bonus!
By ordering the
checklist, you will
get a bonus!
14 years of practical experience in one book:
80+ pages of detailed recommendations that you can apply on your own
100+ most effective CRO/UX/UI recommendations
Real cases of famous eCommerce brands
Why did we decide to create this checklist?
in UX/UI and 5 of them in CRO
projects designed
for markets all over the world for countries such as Ukraine, UK, Germany, USA, Canada, Australia, Norway, etc.
1 000+
UX audits
conducted in different domains
Our partners and clients

We are the only Ukrainian company that has become a Google UX Partner

In 2021, we were invited as guest speakers at Google’s Retail Development Program event and conducted UX audits for the following clients:

This checklist will help to improve the website constantly

A website is not a static product, but a living organism. It requires systematic analysis, evaluation, and optimization to meet users' rapidly changing and growing needs for convenience, service, and speed.

The main goal of your website is to convert visitors into customers.

Our checklist will give you clear, actionable steps that will:

  • decrease your customer acquisition costs
  • increase your average order value
  • skyrocket your conversion rates

The checklist will tell you exactly which steps you need to take, so you will be able to implement the changes that require the least amount of effort and deliver the biggest conversion rate improvement right off the bat.

Get your conversion-focused usability checklist right away