Website UX Audit

Get a detailed plan on conversion growth with 30-50 hypotheses
by Google UX partners in Ukraine*

Problems we can detect during the UX audit

Cart abandonment
+32%
СR increased
After the checkout page redesign for Perfumer’s online store
Ineffective product card
+22.5%
Micro СR increased
As a result of the redesign of the product card for Zlato.ua’s online store
The site is not adapted for mobile devices
+33%
TR increased
Redesign of the mobile version of  Veloplaneta’s online store
Dysfunctional search feature
+74.64%
TR increased
After optimizing the search feature for Intertop’s online store
Mistakes in filtering
x2
Micro СR increased
After optimizing Dobovo’s booking filters
Upsell and cross-sale mistakes
x1.7
AOV increased
After optimizing the cart for Mon Amie
Having the same issues on your website? Start with a UX audit

What is a UX Audit of a site?

A User Experience Audit (UX Audit) is an expert evaluation of website usability. This is the best way to understand how your potential customers interact with the website, why they don’t convert, and how to improve their experience.

Our specialist can analyze all the data about users' behavior, evaluate the interface by experience, pinpoint all the interface flaws that are crucial for conversion, and provide recommendations for their elimination.

How do we conduct a UX Audit?

There is a certain website usability audit plan we keep on. A UX audit takes an average of 3 weeks. During this period we go through the following stages:
1. A thorough review of your business

You fill in a form by answering a number of questions about your project. This will help us understand your business, niche, target audience, and competitors.

2. Website KPI analysis

We can set up or check the accuracy of Google Tag Manager and Google analytics data, tag the sales funnel, gather, and carefully study all the key metrics.

3. User behavior analysis

We can analyze heatmaps, scroll maps, click maps, video recording sessions, users’ feedback, etc.

4. Heuristic interface evaluation

13 years of experience in the UX/UI industry has helped our specialists conduct a thorough user experience evaluation

5. Formation of hypotheses

Based on the observations and collected analytical data, our UX specialists can generate several hypotheses.

6. Preparation of a report

We can create a usability audit document which includes all the interface flaws that have been detected and provide detailed recommendations on how they should be resolved.

What will you get as a result of the UI/UX audit?

The UX audit will provide you a comprehensive and detailed report in Google Sheets format or any other format that you will find more convenient (upon request). It will consist of the following:

  • A list of 30-50 hypotheses with a description, screenshots of mistakes, assigned level of criticality, and detailed recommendation on how to resolve those  flaws. The report can also include some analytics observations, screen recordings of users’ activities, heat maps, and survey results.
  • Dynamic Data Studio Dashboard to provide easy access to disclosure of data analytics.

Usability audit examples of issues that have been identified and recommendations for resolving them

These are some illustrative examples of hypotheses that have led to a conversion rate increase soon after new UX/UI solutions have been implemented .
Intertop (TR has increased by 74%)

At least 3% of website visitors (60 000 people per month) have tried using the search feature on the interface. This segment of the audience was very loyal since it has resulted in a conversion rate 6 times higher than other types of users.

We have studied search queries, checked the implementation on the website, and identified several problems.

The problems we have found were the following:

  • Search query categories were not loading such that incorrect search results were displaying.
  • The absence of a quick access feature to the goods category.

We have worked out about 20 scenarios of user interaction with the search bar and prepared a new design layout to optimize the interface for conversions. 

The transaction rate of users who use the website's search engine has increased by 74.64%

Veloplaneta (AOV has increased by 19.7%)

We started the project by optimizing the product card because it is the main decision-making point. Through the analysis, we identified a range of errors such as the following:

  • Bicycle frame size options looked inactive because of their gray color
  • Only a photo was available but not a photo carousel
  • The photo thumbnail took up too much space and moved the options selection and the purchase button too far away from the decision area
  • The "Related Products" section wasn't eye-catching enough

We changed the color of alternative options, prioritized blocks on the page, and added a fixed add-to-cart button for "Related Products."

As a result, the average order increased by 19.7%.

Infoshina (Micro CR has increased by 85%)

We began the project with the optimization of the product card since it is the major decision-making point.

During the analysis, we identified a number of mistakes with the key ones being the following:

  • The sticky product info, price, and "Buy" button were placed at the top of the screen
  • There were extra blocks which distracted the user from the target action
  • Information was disorganized

We moved the "Buy" button to the bottom of the screen on the mobile version for conversion rate optimization.

As a result, the micro CR increased by 85%

Choose the UX audit package that best fits you

Basic
950$
  • Basic Report of UX Audit  
  • General heuristic analysis of the whole project
  • Detailed analysis of 3 key pages of the website that most affect the conversion
  • 10-12 improvement hypotheses with screenshots and detailed recommendations
  • 5 working days
Standard
2 900$
  • Full Report of UX Audit
  • Detailed analysis of all key pages
  • 30-50 improvement hypotheses and  recommendations
  • Dynamic Data Studio Dashboard with data and conclusions
  • Funnel markup with GTM
  • Сonnection and configuration of heat maps, click and scroll maps, session recording
  • Content quality analysis
  • Examples of best practice
  • 15 working days
Premium
Individual
  • All items of the Standard Pack
  • User portrait analysis
  • Development of user scenarios
  • Individual business interview

Optional:

  • A/B testing
  • Prototypes for the most critical pages
Basic
950$
  • Basic Report of UX Audit
  • General heuristic analysis of the whole project
  • Detailed analysis of 3 key pages of the website that most affect the conversion
  • 10-12 improvement hypotheses with screenshots and detailed recommendations
  • 5 working days
Standard
2 900$
  • Full Report of UX Audit
  • Detailed analysis of all key pages
  • 30-50 improvement hypotheses and  recommendations
  • Dynamic Data Studio Dashboard with data and conclusions
  • Funnel markup with GTM
  • Сonnection and configuration of heat maps, click and scroll maps, session recording
  • Content quality analysis
  • Examples of best practice
  • 15 working days
Premium
Individual
  • All items of the Standard Pack
  • User portrait analysis
  • Development of user scenarios
  • Individual business interview

Optional:

  • A/B testing
  • Prototypes for the most critical pages

What should you do after a website UX audit has been conducted?

Start gradual UX/UI improvements
Based on the UX analysis report. We can prioritize all the hypotheses and create a road map for their resolution. Moving gradually from the most critical hypothesis to the least ones, we can create new UX/UI solutions and measure the conversion rate increase after each step.
Order a comprehensive website redesign
If the design audit reveals that it might be impossible to solve the situation by addressing specific issues, it would be better to redesign the website. We can create a brand new interface based on the audit data.

Meet our key team 

We have designers who have at least 8 years of experience. We have created our own system of passing UX knowledge among all our designers
Yura
Senior UI Designer —
9 years
Denys
COO, Head of UX/UI department —
8 years
Max
UX Designer —
8 years
Tanya
UX/BA Analyst —
5 years

We are the only Ukrainian company that has become a Google UX Partner

In 2021, we were invited as guest speakers at Google’s Retail Development Program event and conducted UX audits for the following clients:

Reviews

“Diana and her team supported our team at Reply very well in delivering personalization and conversion consulting to our enterprise customers and help us top scale up our delivery. The Turum-burum team integrated very good into our consulting team. Together we are working on delivering new optimization hypothesis, a/b tests, personalization campaigns, results reportings, QA with Optimizely and Adobe Target.”

Anian Leistner
MD & Partner at Portaltech Reply

“During a year of collaboration, we managed to eliminate most of the critical errors both in the interface and in the logic of some of the site's functions. This allowed for growth in all main site metrics: ARPU + 71.43%, CR + 55.4%, CR checkout + 128%.”

Maks Havrysh
Head of eCommerce at INTERTOP

“After redesigning the site, we managed to increase the transaction rate by 17.76%. In addition, the tracking issue has been resolved. So now, all conversions and customer behavior are much easier to track.”

Elizabeth Korostashova
CMO DENIKA.UA

“Our team is working with the Turum-Burum team to develop conversion oriented landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is based around the APAC region) and ready to discuss projects even the ones that are just in the ideas stage.

Looking forward to continuing working together.”

Frederic Chanut
Chief Innovation Officer In Marketing We Trust

“I have been cooperating with the company for over 5 years. During this time, more than one project was launched with the guys. I always seek advice and their expert opinion. They are professionals in their field. I am grateful for the new Techno Hedgehog site! It turned out really well.”

Artem Kravtsov
CTO at Techno Hedgehog

“Our team is working with the Turum-Burum team to develop conversion oriented landing pages and service pages.

They are great to work with. Very flexible with our working hours (my team is based around the APAC region) and ready to discuss projects even the ones that are just in the ideas stage.

Looking forward to continuing working together.”

Frederic Chanut
Chief Innovation Officer In Marketing We Trust

“The old Dobovo.com website is outdated both visually and functionally. A decision was made about a radical redesign: a transition to a new platform and, in parallel, a complete update of the interface. Work on the project proceeded iteratively; all deadlines were met. Site KPIs have improved significantly. We did not stop there and continued to develop the project together.

Dmitry Malakhov
CEO & Founder at Dobovo.com

“We have already been working closely for 1.5 years. We did both the design and development of the site with the guys. I liked the way they approached the client, that they delved into the business, his pains and tasks, and responded promptly to specific issues. They are always open to feedback and responsible for the performance of any work.

Roman Yovenko
Project Manager
at Dicentra.UA

“Turum-burum  made unique illustrations for the categories including a tile with an interesting shape for the main menu. We thought out all the transitions between the pages to the details. For a long time we could not decide on a new format for the presentation of our swimsuits. In this situation, they gave their expert advice on this matter. So now, they look even more realistic than before.”

Oksana Kopanitskaya
Executive Director
at Juliette Lingerie

The work and deliverables have all been of great quality and satisfy the client. As a team, Turum-Burum is reliable, consistent, and accommodating. Their accountable approach and dedication to providing strong work make them a great partner.

Roman Tyrykin
Senior UX Designer, Snocko

Thanks to Turum-Burum’s strong interface, the website has a net promoter score of nearly 10, and around 5% of the market is already signed up. The team is very goal-oriented and involved with their work. They keep constant communication through meetings and video calls

Dmytro Skrypchenko
Project Manager, Inseanq

Turum-burum's work drove an increase in the client's conversion rate and site traffic. Proactive and detail-oriented, they took the time to understand all of the available data to provide optimal solutions and explanations for the client's problems. They were supportive and transparent throughout.

Jennifer Tully
E-Commerce Manager, Sunuva

The client was pleased with the design of Turum-burum, and they confidently moved to the development stage of the landing page. Throughout the engagement, they communicated effectively and had a smooth collaboration. Their meticulous design also proved their professionalism.

Founder & Creative Director
Shopify Agency 🇬🇧
Let's start with a usability audit and increase your conversion
Leave a request and our UX specialist can contact you so we can offer you some free consultation.

Frequently Asked Questions

How to order a website usability audit?

All you need to do is contact us and submit a request for a usability audit service. You can do this by doing any of the following ways:

  • Fill in the form on the website and click the  "Order usability audit" button;
  • Contact our manager by phone;
  • Write to us via email, Facebook, or Instagram.

After that, our manager can contact you to discuss some details so that we can start working on your project.

How long does a usability audit last?

The average website usability audit takes about two weeks. The design audit process consists of the following stages:

  1. Creation of a project brief;
  2. Compilation and analysis of basic site metrics, research of the niche, competitors, and target audience;
  3. User experience website evaluation: a review of the site's interface and detection of usability errors;
  4. Creation of a flexible report with quantitative metrics with conclusions in a Dashboard format;
  5. Hypotheses development;
  6. Generation of a structured and detailed report: a list of issues and practical recommendations aimed at improving  the usability of the website based on the results of the user experience evaluation.

After the website usability audit is complete, you will receive a detailed report in Google Sheets or any other format you prefer (upon request).

The user interface audit (UX/UI audit) gives you some insight on how you should continue working on the project. After you receive all the data and recommendations from our team, you can either improve the website by yourself or order an ESR or RSR from us.

How much does a usability audit cost?

"Site usability audit price", "usability audit cost", "usability audit price", "eCommerce audit price", etc. are the most frequent queries you won't be able to find definite answers for since the price can range from $2700 to $3500, depending on the particular company and the project itself. So, the cost of a website usability audit in our studio is formed by several factors which are the following:

  • Project traffic;
  • Number of pages;
  • Business specific area and niche;
  • The number of different aspects covered by the web usability audit.

Therefore, the price of the eCommerce usability audit depends on the project's unique data, metrics, and objectives. To find out the cost of the usability audit, please feel free to submit a request.

What is required for a user experience audit?

To order a UX audit as well as receive the most precise and individual recommendations, you will need to do the following:

  1. Define the objectives and tasks of the usability audit;
  2. Outline the current situation and problems of the project;
  3. Share your plans on project evolution.
How to do a website UX audit?

You have two options on offer:

  1. Order website usability audit;
  2. Conduct it by yourself using special tools, a usability audit template, and/or a usability review checklist.

The first variant is preferable and there are many reasons why. First and foremost, you will get an expert website review with not only pinpointed issues but practical recommendations on how to fix them.

When to order a site usability audit?

According to our experience, a UX evaluation is a customer inquiry, and it is worth considering if you would like to do the following:

  1. Increase the conversion rate without radically redesigning the site;
  2. Increase the effectiveness of your project without increasing your marketing budget;
  3. Determine real problems (e.g., traffic is growing, but sales are not);
  4. Plan to scale your business.
Are accessibility and usability audits the same?

Not exactly, but they are related. It should be understood that the term accessibility includes usability. In order to make a site not only user-friendly but also accessible, must also comply with the WCAG (Web Content Accessibility Guidelines) 2.0 standards, which are considered international standards — ISO: ISO/IEC 40500.

Write to us and let's start cooperation!
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